Why Texas Cyclists Hire Bill Shirer

Four decades of trial law. Four decades on the bike. Every case handled personally, start to finish.

$10M+Recovered Since 2018
Board-CertifiedPersonal Injury Trial Law
40+ YearsOf Trial Experience
40+ YearsRacing Experience
AV PreeminentMartindale-Hubbell Rated
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What Bill's Clients Say

The experiences of our clients speak for themselves.

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Emmett Murphy profile picture
Emmett Murphy
July 27, 2025 11 months ago
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I was hit by a car making an illegal left hand turn and I went over the car's hood but thankfully was not badly injured. The insurer was, to be polite, not in the business of paying out settlements to legitimate claims and I hired Bill to work this. He was professional empathetic (as a cyclist himself) and worked this from a number of approaches thoroughly. I highly recommend him based upon my experience and, by the way my wife's as well. Excellent job.
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Redding Shelby profile picture
Redding Shelby
January 18, 2025 1 year ago
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Bill was recommended to me when I got hit by a car while cycling in 2024. He clearly has a wealth of experience with my type of case and he took plenty of time to explain what I could expect from the process and settlement. He kept me well-updated as he negotiated with the third party insurance as well as my health insurance, and in the end I was very surprised and satisfied with the outcome. I would recommend Bill to anyone who finds themselves in my situation. His office is professional, effective, and a pleasure to work with.
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Patrick Cash profile picture
Patrick Cash
October 15, 2024 1 year ago
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Bill was helpful getting the insurance company to respond with the help that was needed. Without his work, I was not even able to get them to respond to me. He was able to guide me with what I needed to do to be successful with my claims.
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Jim Walters profile picture
Jim Walters
June 24, 2024 2 years ago
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Bill Shirer handled my cycling accident. Couldn't ask for better service or results.
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Bruce Trego profile picture
Bruce Trego
May 16, 2024 2 years ago
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Bill Shirer is an excellent attorney for injured bicyclists in need of assistance. Bill was a consummate professional at handling my accident which occurred when a SUV failed to yield making a left turn on a flashing yellow light. The accident resulted in severe facial trauma including the loss of multiple teeth and numerous facial fractures requiring several surgeries. His guidance and counsel throughout the process was invaluable. I could not be happier with the outcome of my case due to Bill's diligence and expertise.
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Marcus Gillespie profile picture
Marcus Gillespie
December 15, 2023 2 years ago
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Solid dude. Took care of me after being hit by a taxi cab that ran a red light.
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Ahmed Zaher profile picture
Ahmed Zaher
September 1, 2023 2 years ago
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GREAT GREAT GREAT SERVICE. Thank you for taking care of us.
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James Standifer profile picture
James Standifer
May 6, 2023 3 years ago
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Bill and his team did an excellent job in representing me in my case and obtaining a fair settlement. From negotiating with the various parties involved, obtaining the necessary medical records and working with the insurance companies to ensure all details were covered. Highly recommend him for anyone needing an attorney to represent them in their case.
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Scott Osuna profile picture
Scott Osuna
September 6, 2022 3 years ago
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Bill and his team are consummate professionals and he handled my case with an understanding that only comes from the experience of being not just an attorney, but a fellow rider.
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Mark Johnson profile picture
Mark Johnson
August 3, 2022 3 years ago
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Bill was above and beyond in every aspect of representing me. Hopefully I do not get hit by a car again. If I did, I would run straight back to Bill. Thank you Bill for everything that you did for me!

Why Choose Bill

A cyclist who litigates cycling cases vs. a generic personal injury attorney — here's what changes.

Bill Shirer Generic PI Attorney
Cycling Experience Rider/Racer since 1987. 100,000+ miles, Texas Masters Champion, Ironman finisher. Little to no riding experience. Treats your case like any car-on-car claim.
Trial Experience 40+ years of trial law. Hundreds of cases tried. Texas Board-Certified in Personal Injury Trial Law. Little to no trial experience and trial preparation.
Peer Rating Martindale-Hubbell AV Preeminent (highest rating, peer-reviewed). Maybe, maybe not.
Who Handles Your Case Bill personally. Your case is not handed to a paralegal or junior associate. Legal assistant.
Bike Property Damage Free when I handle your bodily injury claim. I know high-end bikes and occult carbon fiber damage. May not handle property damage, or will charge a fee. Does not know the difference between a Colnago and a Huffy.
Understanding of Injuries Knows how injuries affect fitness, FTP, periodization — and the missed events or destroyed racing season that follow. Has no understanding of any of these concepts.
Fees 33⅓% contingency, fixed — same rate even if a lawsuit is filed. If I don't win, you don't pay — no fees, no costs, ever. Many firms bump fees to 40% if a suit is filed.
PIP I collect your Personal Injury Protection for free when I represent you. Will charge.
Subrogation No fee for negotiating any subrogation reduction with your health insurer. Varies.

Why Texas Cyclists Hire Bill Shirer

I represent cyclists who have been injured in Texas — and only cyclists. I handle every part of your claim personally, and I keep you informed at every stage.

Legal Experience

I am board-certified in personal injury trial law by the Texas Board of Legal Specialization, and I hold the highest peer rating (AV) from Martindale-Hubbell Peer Review Ratings.1 Over 40 years of trial law, I have tried hundreds of cases and worked through every phase of litigation.

Cycling Experience

I have ridden more than 100,000 miles over the past 40 years, and I have raced for most of those years.

I have completed more than 100 triathlons, including the Ironman Hawaii — five qualifications and two starts. As a member of Team USA, I competed in World’s Events in Sweden, Australia, and Canada, and I placed in the top three at the Texas Master’s Triathlon Championship multiple times. As a road racer, I’ve done several hundred bike races; I was the Texas Masters Champion (50+) one year, with strong placings in others.

I Understand Serious Training

Periodization, Functional Threshold Power, Performance Management Charts, the way months of structured preparation build up to a key event — I know those terms because they describe how I train. When a crash erases that work, you don’t just lose fitness; you lose a season. That destroyed potential is part of the damages I pursue for my clients, and it’s something most attorneys don’t understand because they don’t live it.

I Understand Cyclists

A bike-vs-car collision shares a lot of mechanics with a normal car accident, and many fine attorneys can handle a standard auto case. Very few of them are also accomplished cyclists who understand the community and the challenges you face when presenting a claim. Beyond the medical bills, lost income, and pain, that means understanding two things insurers routinely undervalue:

Damage to Your Bike

Insurance adjusters routinely don’t understand that a carbon frame can cost $10,000 or more, that crashed carbon almost always needs to be replaced rather than repaired, that cyclists continually upgrade components, or that a used carbon bike from eBay is rarely a fair substitute. They don’t know the difference between Shimano and SRAM gruppos. I have owned at least twenty different bikes, and I use that knowledge to present your damage claim persuasively. More on how I handle bike damage claims →

Loss of the Sport Itself

We ride for health, for stress relief, for the camaraderie of group rides, and for the sense of accomplishment that comes from racing or finishing an event. Many of us ride 10+ hours a week. When a crash takes that away, the cost is loss of fitness, weight gained, social isolation, and added stress — all at once.

The physical injuries usually heal faster than the psychological ones. Post-collision anxiety affects almost every cyclist to some degree, and many of us limit or stop riding because of the worry of being hit again.2

I Am the Only Person Who Handles Your Claim

Many firms rely on legal assistants to do most of the work on a file. I don’t — I handle everything myself. I’m also not bound to office hours: you can call me on weekends or evenings, and if I’m not available when you call, I will get back to you quickly.

What I Handle for You

In short: I handle everything involving your claim. All you do is share details about your damaged bike and keep me updated on your medical progress.

Specifically, I:

  • Obtain the police report.
  • Set up claims with all insurers and confirm coverage.
  • Handle every communication with the auto insurers (theirs and yours), health insurers, Medicare, medical providers, and anyone else involved.
  • Obtain witness statements.
  • Obtain all medical bills and records.
  • Help your medical providers bill your health insurance, and help your insurers actually pay them.
  • Negotiate your property damage claim.
  • Collect PIP benefits under your auto policy.
  • Keep you updated on the progress of the claim.
  • Prepare and negotiate settlement demands.
  • Walk you through every offer (there’s always negotiation) and explain whether it’s reasonable. I do not settle your claim until you have approved a specific in-pocket number.
  • Negotiate and handle all subrogation claims from your health insurers.
  • Provide copies of all settlement documents, the final accounting, and checks sent to lien holders or medical providers.
  • File suit if settlement is not reached.

My Fees

I work on a straight contingency basis, which means you owe nothing unless I recover for you. Here’s exactly what I charge:

  • 33.33% contingency on bodily injury recovery. This rate stays at 33.33% even if a lawsuit is filed. It does not increase.
  • No fee for your bike or property damage claim. I handle that work for free when I represent you on the bodily injury side.
  • No fee for any Personal Injury Protection (PIP) recovery.
  • No fee for negotiating a reduction on your health insurer’s subrogation claim.

If we don’t recover, you don’t pay. There are no hourly charges, no retainers, and no hidden costs. If there is a recovery, costs3 are taken out of the settlement.

Free Consultation

Every consultation is free, with no obligation. Call 972-392-1249 or use the form on this page to schedule a conversation.


1 No one knows you better than your opponents. Martindale-Hubbell is the premier attorney rating service because its ratings come from other attorneys and judges who have litigated against the rated attorney. I hold an “AV” rating — the highest possible.

2 Mental Anguish After Cycling Collision: See A Guide to Psychological Recovery from a Bicycle Accident by Eric Yelsa, Ph.D. (2015).

3 Costs are anything I have to write a check to get — usually just medical records and bills. There are no charges for phone, postage, copies, or similar overhead. If a cost over $1,000 comes up (typically when an expert needs to be hired), I discuss it with you and get your permission first.

If I Don’t Win, You Don’t Pay

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Bill and his team did an excellent job in representing me in my case and obtaining a fair settlement. From negotiating with the various parties involved, obtaining the necessary medical records and working with the insurance companies to ensure all details were covered. Highly recommend him for anyone needing an attorney to represent them in their case.

James Standifer

Statewide Service

Serving Texas Cyclists Statewide

Based in Dallas, I represent cyclists across the entire state of Texas.

Cyclist accidents anywhere in Texas — Bill represents you wherever the crash occurred.